Rebranding KBS Weather Graphics
날씨 방송 디자인 개선 프로젝트
We have carried out a project to improve the weather forecast graphics with the KBS news graphic division in 2011. Based on preliminary study, we discovered that there was no single system on weather graphic designs of the news channels including the programs of the open air broadcasters. We decided on the style of icons and established a set of rule to design the information pages. Accuracy is the key of weather reporting programs. We decided to show accuracy even from the design of a map. We checked the GPS information for the coastal lines of the Korean Peninsula and locations of major world cities and matched them with 3D data by forming a special team.
Concept, direction, design and logo by Imagebakery and sound design by Cravesound