3D animation for Korea pavillion in Expo 2010 Shanghai China
2010 상해 엑스포 한국관 3D 애니메이션 전시 영상
This video presentation is for the audiences waiting to enter the Republic of Korea Pavilion of the 2010 World Exposition in Shanghai. The first and the last parts of the video feature the introduction about the presentations to be seen at the Korean Pavilion. During the middle part of the video, the actors and actresses appearing in the main presentation of the Korean Pavilion each speak about the cities of their dreams.
The theme for the Korean Pavilion at the exposition is “Friendly City, Colourful Life”. A city that we dream of is a city that does not exist in our reality. We, however, featured a city that can be imagined by everyone. For example, one of the cities featured in the presentation is a wish of a young girl, who dreamed of a neighbourhood made of a theme park. This was how we have created the scripts of the actors and actresses.
Animation is an effective and powerful tool to express our imagination. Therefore, animation was the most appropriate technique to express the theme. In order to maintain the focus of the viewers, we did not include any unnecessary components in our presentation other than interviewers and animation. The background was chosen as a white colour with an aim to best highlight the animation and its colours.
Concept, direction, production and design by Imagebakery and cinematography by Junwon Min.